Calling all chefs! Time to cook up that fanbase and connect with your fans like never before.
Food is something the whole world can relate to, and since the Food Network debuted in 1993, popular cooking shows such as ‘Masterchef’ and ‘The Great British Bake Off’ have been showcasing the global love for consuming tasty food-related content.
With online platforms now allowing chefs to get creative with inspiring food content,according to morning advertiser 98% of chefs now understand the value of social media as a tool, according to a UK-based survey. The rise of according to an article on entrepreneur.com ‘food porn’ has been exceptional, boosting the reach for celebrity chefs such as Gordon Ramsay and growing entire careers for food-bloggers such as Deliciously Ella.
So whether nutritious healthy recipes or indulgent sweet treats are your thing, consumers are always on the hunt to devour new mouth-watering content. We all appreciate the time and thought it takes to cook and capture tasty recipes, and Spotlyt can provide chefs and foodies with a platform on which they can now monetize their fanbase and earn what those delicious dishes deserve.
Go behind the scenes
The phrase “you eat with your eyes” has never been truer than in the social media era Gone are the days where we relied on searching through heavy cookbooks, now consumers head online, eager to find new recipes and follow their favorite culinary experts.
As a subscription-based service, on Spotlit you can provide content to those who are truly interested in what you have to say (or cook) which provides chefs with an exclusive connection to fans that you won’t find anywhere else. So whether it be new restaurant reveals, menu sneak peeks or behind the scenes kitchen footage, you can develop closer relationships with your best customers on Spotlit.
Go Exclusive – PPV posts and messages
On Spotlyt it’s never been easier to be in total control of your own content. What better way to reveal those secret ingredients that make a dish so special than to disclose it to fans who can’t resist?
Using pay-per-view messaging you can monetise your best gourmet secrets, saving them for those who really want to be in the know. A PPV is exactly what it sounds like: content that you share, via message that your fans pay to view. On a free account, you can also have PPV posts on your feed that are ‘locked’ until your fans pay to reveal it! So whether BBQ or baking is your speciality, Spotlit provides a safe space to share your must-try recipes with your biggest fans.
On other social platforms, it can become tricky for chefs to make clear to viewers what content is paid-for promotional material. But with Spotlit, Chefs can be their authentic selves in a place where they are connecting with their most valuable customers.
Go Live – Stream
In today’s society, you no longer need Michelin stars to have your own online TV show, with many food fanatics taking to digital spaces to cook up a storm. Live shows continue to grow in popularity, and since the recent coronavirus pandemic, the boom in home cooking and baking has never been larger.Chefs have taken their shows online, providing an insight into their culinary worlds at home. Chefs can now monetise these shows on Spotlit, providing an income that may have dropped with restaurants being closed.
On Spotlit you can Go Live and interact with your foodie fans in real-time. Streaming to your subscribers provides an exclusive feel for both chefs and their biggest fans, where users can even tip you during your live stream if they are impressed with your gourmet tricks.
You can also upload your live videos for your fans to view later, so they can re-watch the stream whilst attempting to replicate that new recipe.
Go Live Together – Co-Stream
As a chef, often you work as a team in the kitchen. On Spotlyt you can co-stream with another creator so your sous chef can join you from the comfort of their own home. Why not spice up the competition and perform alongside other chefs in a ‘cook-off’ style setting? We know there can’t be “too many cooks”, so you can show off whose souffle is the real winner.