If fashion is your passion, then there are many platforms available online where you can showcase it. You can film YouTube videos, post on visual and video sharing apps such as Instagram, Tik Tok or Snapchat and share ideas via Pinterest. Or, if writing is your thing, you can start a fashion blog.
You can also use Spotlit to demonstrate your love for fashion, and benefit from it too. Whether you’re a beginner to the world of fashion content creation, or you’re an established YouTuber, Instagrammer or blogger who is looking to post your work on additional platforms, it’s important to build your online presence as a fashion influencer
With Spotlit, you can make use of our built-in-monetization features to make money from your fashion content.
How fashion influencers can use Spotlit
Before we dive deep into how you can utilize Spotlit specifically as a social media platform for your fashion content, let’s look at the types of fashion content you can create on a variety of social media platforms.
If you’ve made recent purchases on clothing, shoes, bags and accessories, then you can show your followers and subscribers what you’ve bought and try on the items.
2) Behind the scenes (BTS)
If you’re a model or a fashion insider, then you can show your subscribers exclusive, behind-the-scenes footage of photo-shoots, video shoots and backstage of catwalk shows and other fashion events.
3) Wardrobe purge/declutter videos
Declutter videos are very popular on YouTube, and if you’re a fashion YouTuber or Instagrammer, you can create wardrobe declutter videos to show what items you’ll be giving away or donating to charity.
4) Outfit of the day (OOTD)
Years ago, when fashion blogging became a popular trend, one of the most common types of content to create was the outfit of the day (OOTD) post. You can show off what you wore today, including accessories.
5) Styling tips and how-tos
If you’re a fashion stylist or model, you can provide styling tips and advice to help your viewers with outfits, as well as keeping them up to date with seasonal and current shopping trends. You can also include your favorite pieces and recommended items.
How to use Spotlit as a fashion influencer
As a fashion influencer, you can use Spotlit in a number of ways.
1) Exclusive memberships and subscriptions
Unlike many other social media and digital platforms, Spotlit gives you the opportunity to establish subscription packages thanks to our pay-per-view model. This means that in order for your fans to view your content, they’d have to pay to subscribe (unless you choose to have a free Spotlit account 😉
This is helpful for fashion influencers because it’s an easy way to hide BTS and exclusive fashion content, and a great way to monetize your fashion content for those who want to have a look.
2) Paid posts
Alternatively, you can keep your Spotlit account free for subscribers – but you can still make money. If some of the content you post is something you’d rather keep hidden (e.g. a bikini picture or a special haul for a particular brand) then you can enable paid posts for some of your content. PPV posts appear on your feed but subscribers have to pay a fee you choose to unlock the content.
3) Pay-per-view messaging
Another option is to allow your fans to receive private messages that they’d have to pay for. Once again, this is helpful if you want to showcase fashion posts that you don’t want to publish elsewhere.
4) Go Live Live-streaming is a great way to connect with your audience and it’s a really good way to make money. You could live-stream behind the scenes, events, shows, try-on hauls, and styling outfits. You could even live stream question and answer and advice sessions if you feel like sharing your knowledge and expertise on all things to do with fashion.