With most things in life, starting on the right track will make things easier down the line. Whilst mistakes and wrong directions can be valuable life lessons, wouldn’t it be great if you could launch your Spotlit account with a bang and ride on the train of success? Here are some ways to do that.
Prepare, Prepare (Content Creators)
Yes, you do hear stories of people starting on Spotlit on a whim and doing really well. However, for most, the secret to success is planning. Use our Friends Calculator to get an estimate on how much you could earn on Spotlit and then think about how much time and resources you are willing to invest in yourself to maximize your earnings. As an influencer, you are probably used to thinking of yourself as a business. Whilst spontaneous content can be wonderful, it’s probably a good idea to plan out most of your content in advance, at least to begin with. Try different types of content and different posting patterns and keep records of what works well, until you find your Spotlit routine.
The easiest way to promote Spotlit is online specifically social media. You can recommend your Spotlit channel to your Social media subscribers and followers and grow your Spotlit fanbase. Basically, share posts via Twitter or advertise your Spotlit page anywhere you have fans. You can also get creative about promoting Spotlit offline – if you’re a performer you could hold a launch party to spread the word in the physical world. Many of our creators also find success launching Spotlit with an introductory rate and then raising their price when they get more comfortable with the platform.
Start with great content
A great way to launch your Spotlit account with a bang is to use some exceptional content for its debut. If there’s a wonderful idea you’ve been sitting on for a while, now is the time. Let all your followers on your free platforms know this amazing premium content you have uploaded on Spotlit Exclusive to create a sense of FOMO and encourage them to sign up.
Like most entrepreneurial endeavors, success on Spotlit requires you to be like bamboo; Strong and flexible. This might seem in contrast to the next point, but it’s not. It’s good to have a plan, but realistically there are unexpected factors that will come into play when you actually start your hustle on Spotlit, and you need to be able to roll with the punches. For example, some creators have problems choosing an appropriate subscription price. If you are not getting as many subscribers as you expected, you might want to consider lowering your price. If you’ve had a lot of people sign up and you can’t keep up with your inbox, maybe consider raising it. Ultimately, pay attention to what’s working and what’s not, be willing to adopt and enjoy the ride.
Know your audience
We often see between 5.5% and 10.7% of content creator’s followers on their free socials sign up to Spotlit. The people you are catering to are likely to be your most dedicated fans, who want to interact with you and your content on a deeper level. Consider how you can sell your Spotlit Exclusive to these people.
One entrepreneurial mid-level creator did a poll on her Instagram asking her followers whether she should get a Spotlit Exclusive account. As well as planted the idea into the heads of everyone who watches her Instagram. Many people responded to the story letting her know how much they would love to pay for exclusive content on Spotlit. When this creator launched her account she messaged these people and they became her core subscribers and highest tippers.