For many people, becoming a digital content creator is a viable career choice and the ultimate dream. It’s the perfect way to pursue your passions and make money from doing what you enjoy.
many people have been able to make a successful career out of full-time content creation. You might have heard of some inspiring examples:
However, success is very unlikely to arrive overnight. In order to carve out a prosperous and thriving career in content creation, it’s important to ensure that you have the dedication, tenacity, self-discipline, and commitment to pursuing the dream. So, are you looking to make the next move in your industry? Want to take your career to the next level? Why not make your influence pay Spotlit!
5 Steps for getting started on SPOTLIT
As a social media Creator/influencer, Spotlit is a sure way of enhancing your connection with fans, improving the social media experience, and monetizing your content. So what’s the best route to attracting and retaining subscribers, building your career as an inﬂuencer and ensuring a stable income from your content? Here, we’ve compiled 5 Top Tips to turn Spotlit to your advantage, ensure fans are engaged and happy and keep the money coming in.
1. CREATE AN ACCOUNT
It’s free and easy to create a Spotlit account and there’s no contract for you or your subscribers. If you’ve reached a point where you have a substantial fanbase and great engagement, it’s time to make the transition and invite your fans to experience exclusive content on your Spotlit channel. Deciding to launch on Spotlit is a simple decision. It gives you more scope to create great content, it enhances the content experience for your fans and you get paid for it. With the exception of YouTube, which is downgrading your earning potential, there is no way to monetize your content on Twitter, Instagram, or Facebook other than through your brand associations and campaigns. With Spotlit, you get to create more of what your fans love and they pay a modest subscription to view subscriber-only content. It’s a win-win.
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2. SETTING YOUR SUBSCRIPTION RATE
What makes Spotlit so lucrative is a combination of your subscriber numbers and your subscription rate. To put you in complete control, you decide how much to charge your fans for a subscription, so set a rate that you think is fair, reasonable, and affordable for your audience. Typically around 1%-3% of your fans will subscribe. For example, if you have 10,000 fans on Instagram you will expect to attract around 100-150 subscribers (based on a 1.5% conversion). It’s better to have 150 subscribers at KES 300 than 50 subscribers at KES 1, 000, so make sure your rate attracts subscribers and does not deter them. The more you attract the more you earn so be realistic and don’t overprice. Remember, your fans are gravitating from free-to-view platforms to a paid subscription, so make a good judgment based on the quality of content they will receive on your Spotlit platform and how much they are likely to pay.
3. PLAN YOUR SPOTLIT CONTENT
It’s important to remember that your subscribers will come from your mainstream social media platforms and they are most likely to stay connected to you on Facebook, Twitter, Instagram, and other social platforms. If they feel like they’re getting more of the same, only they’re now paying for it, it can cause issues that you don’t want or need. Launching on Spotlit is all about extending the content experience, doing exclusive subscriber-only content, and adding more depth and variety that they are happy to pay for. For example, if you’re a ﬁtness blogger, you can do snapshots or short routines on Instagram and Facebook, but on Spotlit you can give them a more detailed workout program and exclusive routines not published on Instagram or Facebook. You’ve amassed a loyal fanbase because your fans love what you do already, so there doesn’t need to be a dramatic shift in your style or type of content – just offer more value, more insight, and more depth on Spotlit.
Creating a plan for your Spotlit channel that syncs with your mainstream content plan is important to ensure quality and consistency across your social publishing landscape.
Read our blog on content tips here: 5-content-tips-to-keep-your-fans-happy.
4. PROMOTE YOUR SPOTLIT PROFILE
The most effect way to promote your Spotlit account is in your social media proﬁles and blogs, and through your content. So, if you are publishing images of a new photo-shoot, fashion collection, workout routine or makeup tutorial, simply add your Spotlit account link to your content and invite your fans to see more by subscribing to your Spotlit channel. The more you promote it and the more you work at it, the more subscribers you’ll get. As your content on most platforms is free, you need to strike a balance so don’t hard sell it but frequently invite people to join you and enjoy an exclusive experience with you on Spotlit.
5. RETAINING YOUR FANS ~ CONTENT IS KING
Ultimately fans want your content, so give the fans what they want. Video is a key format and the general direction of travel for pretty much every social platform and yet Instagram and Twitter have time limitations that can only offer fans a snapshot of your content. If you’re a beauty blogger or ﬁtness inﬂuencer for example and/or are providing tutorials and educational content, you can offer extended content and more in-depth tutorials on Spotlit with up to 1GB of upload capability for a single video, and up to 10 images per post. So, use your mainstream platforms to tempt fans to experience the full video or photo-shoot on your Spotlit platforms as that’s where the value lies; you give subscribers more than they can experience on free-to-view platforms but they get a lot more for a modest subscription to your channel.
Retaining fans and ensuring you grow your subscriber base really comes down to giving people value for money. As long as they feel they get a great content experience at a fair price there’s really no need for them to leave.
Read our blog on how to make your content pay and keep fans coming here: https://blog.spotlight-app.net//how-to-make-your-content-pay-keep-the-subscribers-coming/
THE SIMPLE WAY TO MAKE IT PAY
The idea is pretty simple. Your fans value your content so create a Spotlit account, set the subscription price you want to charge your fans and typically 1% – 5% of your fans will subscribe to see your content on Spotlit. The best bit is you retain 60% of your subscription income, and Spotlit retains 40%. But here’s the key. You need to think about how you can add value to your content now that fans are paying for it.
It’s not simply a question of doing the same content you post on mainstream platforms and expecting fans to pay for it. The way to successfully attract and retain your subscribers is to create exclusives, extend your content, and generally add value to what you’re already doing.
The first thing to think about is what you are already giving away freely that has an inherent value for example. If you’re a makeup artist and posting full tutorials, why not rescale your free content and offer exclusive, and more in-depth, tutorials for subscribers?
If you are a personal trainer, post a part-workout and invite your fans to subscribe for a more personalized routine? You can also think about exclusive videos, images, and content that doesn’t go out on other social platforms.
Become a Spotlit content creator today and unlock the power of your inﬂuence.